Over 3.5 billion people now have internet access. I’ve heard speculation that the over the next 10 years, its likely that there will be approximately 4 billion new users coming online for the first time.
Many of these new users are skipping right over accessing the internet via desktop or laptop, and going straight to mobile devices. And while the $4 smart phone in India may not pan out, it illustrates the way technology is getting more affordable and expanding into unreached markets.
Google and Elon Musk are in a creative collaboration to bring high speed internet to the entire planet. Google has experimented with using low level hot air balloons to bring internet to rural areas of India.
Inexpensive mobile devices mixed with billions of new users and the growth of books in e-formats? The reach of e-books seems limitless.
In the U.S. we’ve experienced an interesting combination of slow (over 20+ years) and fast growth of internet and digital technology infiltrating nearly every aspect of our lives. It isn’t just the tech geeks eagerly adopting the latest and greatest. We use tech to read books, order groceries, hail a cab, check the weather, pay for coffee… and these are just “entry level” uses.
While the term “Information Superhighway” is a bit dated now and seems quaint, information is still one of the most valuable commodities of modern tech expansion. Beyond Google and Wikipedia being our go-to for info, access to research, news, and books can be found with a few easy searches.
Amazon has been key in the normalization of digital books and e-readers, despite the protests of avid readers pledging their undying love for physical books. Barnes and Noble and its Nook, Kobo, iBooks and others are helping expand the inexpensive distribution e-books worldwide.
Taking a step back — inexpensive mobile devices mixed with billions of new users and the growth of books in e-formats? The reach of e-books seems limitless. This is fascinating to me as a book lover who does marketing for her author husband. The opportunities and markets are growing and vast parts of the world’s population will so be new consumers.
Even more exciting, though? The huge opportunity for the Church.
The written word has been instrumental in the growth and preservation of God’s Word through the ages.
The Reformation would not have happened were it not for the catalyst of Johannes Gutenberg and the movable type printing press.
The Hebrew scribes painstakingly copied the Torah and Hebrew Bible. Centuries before Christ, it was customary for almost all Hebrew young men to be taught to read in order that they could read the holy books.
The bounds of orthodoxy were reinforced by the Councils of Nicea, Constantinople and Chalcedon, and much of the discussion surrounding the theological questions in question are preserved in written form.
The Reformation would not have happened were it not for the catalyst of Johannes Gutenberg and the movable type printing press. First the Bible became more readily available in Latin, and then in the vernacular. Martin Luther and other reformers wrote pamphlets which were widely read and spread quickly throughout Europe.
Just a few year ago, I wouldn’t have considered the e-book the world-changing equivalent of the printing press — but I’m beginning to wonder?
Could digital publishing combined with mobile devices spark a worldwide reformation?